Rolls Royce
MUSE
: Create Your Own Heritage
This project proposes a new way of experiencing art in luxury mobilities. ‘Create your own heritage’ by appreciating and collecting artworks in XR Art Gallery, Muse. In Muse gallery, you can enjoy various media arts curated for each users by Eleanor AI. Also you can socialize with artists and collect art works through NFT technology.
Muse is a 6-meter long luxury coupe, exclusive to two passengers and it is designed to offer immersive VR art experience. Instead of the V12 engine seating inside the bonnet, all of the space from grill to greenhouse becomes a screen for projection mapping and hologram infotainment. Therefore you can experience the Muse gallery in a comfortable manner without wearing any devices like VR glasses.
The interface of Muse gallery is inspired by the space. Iconic starlight headliner of Rolls-Royce expands to a digital interface by 3d projection. Its Interaction is based on ‘gestures’ and ‘voice’, and you can also interact with ‘Tactile touch panel’ which is a physical panel on center console full of kinetic cubes, moving up and down in real time to mimic the volume of icons on the screen.
As you ask Eleanor to access the gallery, bench seat will fully recline and the image of space will be projected on the ceiling to give you the experience of entering the space.
After that, you will browse the gallery as if you are exploring the universe, starting from the ‘Center Hall’ of the Muse Gallery, passing through the ‘Passage’ to enter the ‘Exhibition room’, and finally arrive at the ‘Art room’ where you can appreciate immersive media artworks.
Then the shining stars on the ceiling form a constellation, which indicates the exhibition halls curated for each user.
As you enter, planets representing the artworks revolves around the user.
When you choose one, you will experience the media art in a full scale.
You can sponsor the artist to communicate ideas, offer financial support, and make your own collection to display on your Rolls-Royce.
