Lumimonde is a mobility-only social salon MR service offered to Bentley Membership. It is a combination of ‘light of wisdom (Lumière) + world (Monde)’, and it means a world created by the gathering of wisdom. Lumimonde allows social salons as well as social responsibility activities for the environment together with other users. Therefore, within the core value of "dignity," three activities are carried out: high society, social contribution, and achievement.

There are two main interactions in Lumimonde : ‘Lumière’ and ‘Lumi-Town’. Lumière is an AI that expresses a user and recommends activities suitable for the user based on an algorithm. Users can choose the social salon they want in Lumi-Town with Lumiere and enjoy Lumimonde in earnest.